Zendaya Is the Newest Face of Prada Beauty

Prada Paradoxe celebrates the modern woman who is constantly evolving, yet always unapologetically herself—qualities that the actress embodies as a multidimensional muse whose growing career is defined by versatility, authenticity, and ambition.

Coinciding with Zendaya’s arrival is a bold new chapter for Prada Paradoxe as it expands its lineup with a new eau de parfum, Sweet Chemistry. Blending blackcurrant syrup, luminous orange blossom absolute, and a comforting neroli milk accord, the new fruity-floral fragrance effortlessly reconciles sharpness and softness.

Zendaya reveals that the fragrance line had long been a personal favorite before she joined the Prada Beauty family. She shares, “I love how Paradoxe celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone.”

Rosa Carriço, Global President of Prada Beauty, describes Zendaya as the “embodiment” of Prada Paradoxe. She cites the ambassador’s “commitment to her own authenticity while capturing the essence of our time” as one of the primary reasons she is “the ideal partner” for the brand’s new chapter. “She brings a radical empathy and multidimensional energy that perfectly aligns with the Prada woman’s perpetual evolution.”