Beloved Japanese beauty label Shu Uemura is releasing another collab collection with brand ambassador Naomi Watanabe, and you’ll love their adorable campaign photos!
Titled Now Me, a play on the famed comedian and model’s name, the line is Shu and Naomi’s second tie-up and consists of a lipstick and blush.
For the advertisements, art director Yuni Yoshida chose to sandwich the actual products between Naomi and a sheet of transparent plexiglass, creating a bold, empowering image that also channels Naomi’s signature cheeky humor. A staunch advocate for body positivity and wildly popular in Japan (she’s got 8.8 million Instagram followers as of this writing, btw), Naomi said in a post: “As always she made full use of my unique body. I think it’s a style that only I can express.”
Brilliant, and a total winner!