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You’ll Love This Adorable, Hilarious Shu Uemura Collab Ad

Starring brand ambassador Naomi Watanabe, naturally!
You’ll Love This Adorable, Hilarious Shu Uemura Collab Ad
IMAGE INSTAGRAM/watanabenaomi703
Starring brand ambassador Naomi Watanabe, naturally!

Beloved Japanese beauty label Shu Uemura is releasing another collab collection with brand ambassador Naomi Watanabe, and you’ll love their adorable campaign photos!

Titled Now Me, a play on the famed comedian and model’s name, the line is Shu and Naomi’s second tie-up and consists of a lipstick and blush.

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For the advertisements, art director Yuni Yoshida chose to sandwich the actual products between Naomi and a sheet of transparent plexiglass, creating a bold, empowering image that also channels Naomi’s signature cheeky humor. A staunch advocate for body positivity and wildly popular in Japan (she’s got 8.8 million Instagram followers as of this writing, btw), Naomi said in a post: “As always she made full use of my unique body. I think it’s a style that only I can express.”

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Brilliant, and a total winner! 

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