Oustanding beauty brand Pond's has yet again nabbed a pretty young star to be the face of their latest campaign. A month ago it was Heart Evangelista who starred in the Pond's BB Cream commercial (by the way, it's still flying off the shelves). Pond's proves their Filipina skin expertise by riding on the Korean skincare trend—translucent, poreless fair skin. Who else would they choose but someone with this exact Korean-grade skin Filipina beauty Julia Barretto. If we take a closer look and pretend our eyes have zooming lens, no matter how close you look, you wouldn't see a single flaw on her fair skin. It's as if her pores have been airbrushed until they vanished and her youthful glow, endless.
Whitening is still the leading skincare concerns of Filipinas. Before it was just all about having fair rosy skin that Filipinas covet. Presently, the buzz word has been "translucent." According to their Focus Group Discussions, Pinays covet fair, glowing skin similar to the Korean actresses they watch on Korean Drama series. Dewy fair skin is suddenly in demand. Matte skin has suddenly been pushed aside in favor of having subtle sheen on the areas where the light would naturally hit (center of the forehead, cheekbones, bridge of the nose, cupid's bow, and center of the chin). Most girls think that slathering brightening and moisturizing products that come from Seoul can do the trick but Pond's proves otherwise. Ready to know what this new wonder is?
Pond's simplified everything by concocting a day cream that's specially made for our skin. Besides lightening the skintone, it turns on your skin's glow switch. The result: translucent rosy white skin. Pond's White Beauty Day Cream is infused with the essence of Korean Ginseng and Saffron that clears out the skin layer by layer to reveal a lit-from-within complexion. It whitens dark spots, evens out the skin tone, and protects the skin from UV rays. The powdery finish leaves skin feeling soft and oil-free like cotton blossoms. Julia's untouched yet already perfect skin makes her the ideal girl to represent this product.
The test of translucency: Left, dish with just water. The image under the transparent beads are blurry. Right, dish poured with Korean Ginseng and Saffron solution reveals a clearer picture of the image on the bottom of the dish.
For young girls who are battling acne but still desire to have skin like Julia's, the Pond's Acne Clear White 10-in-1 Facial Wash fights ten oil and acne problems (excessive oil production, acne, blemishes, dryness, blackheads, whiteheads, roughness, dark spots, visible pores, and dullness). The "all stars" for fighting oil and acne like salicylic acid and herbal clay are compressed in this tube.
We snapped an Instagram shot of Julia Barretto for a closer look at her cottony, soft skin.
Pond's White Beauty Day Cream, P120/40g, 70/20g; Pond's Acne Clear White 10-in1 Facial Wash, P15/5g, P85/50g, P155/100g, department stores