When it comes to makeup, we've all got our ulterior motives. Whether its a way to hide that nose you've always hated, a way for people to notice your God-given cheekbones or as a way to turn into a fantasy version of ourselves with every swipe of liquid liner and red lipstick, we all use the products that we have to fulfill some kind of purpose. So here's a little exercise in finding out what role makeup plays in your life. Fill in the blanks: Applying makeup_____. Click on the photo gallery to see the women adopting different makeup philosophies.