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This Blush Technique Could Mark the End of Contouring

The '70s beauty trend just got modernized.
This Blush Technique Could Mark the End of Contouring
The '70s beauty trend just got modernized.

Contouring's days may be numbered. A blush technique that was popular in the '70s is currently creating buzz in the beauty community thanks to Marc Jacobs, and it promises to give you rosy, sculpted skin that looks fresh out of a disco music video. Ladies and gentlemen, introducing: draping.


IMAGE Richard Avedon,

Draping goes way back into the late '70s, and it's inspired by a makeup technique popularized by American makeup artist Way Bandy. Back then, this technique was called "color glow" makeup, because it involved combining and layering pinks and other bright colors to sculpt and "bring out the natural drapes of the face.'" It aimed to recreate that "dance flush" and was Bandy's signature technique that he used in numerous old covers of Vogue and his own makeup books.

But in today's terms, draping is basically contouring with blush. However, it does come with an interesting twist that's surely worth a shot. Keep reading to find out how you can try out this ultimate throwback look!

EASY: Sculpt the cheekbones

This technique is ideal for anyone with a round or square-shaped face that suits a more focused contour. But instead of using a contouring powder, use a neutral blush right under your cheekbones to sculpt your face. If you don't want to stop there and need more of a natural flush, apply some on your temples!

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IMAGE Benefit

Benefit Blush in Dallas, P1600,


MODERATE: Mix two shades on the cheeks

Draping is called draping because it drapes colors over each other to create a colorful glow. And to achieve that colorful glow, you have to decide on a blush combo that'll sculpt your face while giving it that rosy effect. For this, makeup artists Wayne Goss and Tina Yong recommend combining a darker, neutral blush that isn't too vibrant with a brighter color of your choice. The neutral blush will chisel out your cheekbones while the brighter tone will lift them.


IMAGE MAC, Beauty bar

L-R: MAC Cosmetics Powder Blush in Fleur Power and Gingerly, P1300, Rockwell; The Balm Mary Lou-manizer, P1025, Beauty Bar

Start by running the darker blush under your cheekbones like you would with a contour, and then give yourself a more intense flush with the brighter blush by blending or "draping" it over the darker one. If it's still in need of more glow, apply highlighter above the cheekbones.


HARD: Contour and highlight all over

This is how you can recreate the '70s look full-on. With a fluffy angled brush, apply a pink blush on your temples, eyelids, jawline, neck, and lightly on the nose to look like you just finished dancing the night away in the disco. Make sure to avoid the hollows of your cheeks and the center of your face so you won't look like a bruised tomato!


IMAGE Maxfactor, NARS

Maxfactor Creme Puff Blush in Gorgeous Berries, P675, Watsons; NARS Blush in Deep Throat, P1650, Glorietta

So, is draping replacing contouring in your routine?

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