What Do You Look For In Beauty Packaging?

They say don't judge a book by its cover, but when it comes to makeup, sometimes the cover is just as important as what's inside. In the recent years we've been noticing a growing trend of increasingly elaborate packaging. From Estee Lauder's special edition bejeweled compacts to Benefit's pop-art prints, beauty companies have been finding ways to entice customers with a maximalist approach. Yet on the other end of the spectrum, companies like Mac Cosmetics, Nars and Laura Mercier keep in tradition, sticking to the clean lines and minimalist labeling that made their products famous in the first place. So we want to know, when it comes to beauty packaging, do you prefer them sophisticated or cutesy?

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