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What Do You Look For In Beauty Packaging?

Do you prefer cases that are sophisticated or cutesy?
What Do You Look For In Beauty Packaging? Do you prefer cases that are sophisticated or cutesy?

They say don't judge a book by its cover, but when it comes to makeup, sometimes the cover is just as important as what's inside. In the recent years we've been noticing a growing trend of increasingly elaborate packaging. From Estee Lauder's special edition bejeweled compacts to Benefit's pop-art prints, beauty companies have been finding ways to entice customers with a maximalist approach. Yet on the other end of the spectrum, companies like Mac Cosmetics, Nars and Laura Mercier keep in tradition, sticking to the clean lines and minimalist labeling that made their products famous in the first place. So we want to know, when it comes to beauty packaging, do you prefer them sophisticated or cutesy?

I prefer sleek lines, very minimalist and clean just like the products of Nars, Shu Uemura and Shiseido. They allow my makeup bag to look uncluttered and neat.
Makeup is fun so the packaging should be fun as well! Etude House, Guerlain and Majolica Majorca’s elaborate compacts, tubes and boxes immediately attract my attention and make them easy to find when rummaging through my purse.
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