“I’ve always, kind of, avoided mirrors lately ‘cause I’ve been a little uncomfortable with things,” laments Brihtney, one of Dove’s newest test subjects. She is offered the RB-X, a beauty patch designed to help boost women’s perception of their own beauty. Through the course of two weeks, she and her fellow test subjects are tasked to keep a video diary of their lives while on the beauty patch.
What happens is a fine testament to the placebo effect. Check out the video to see what we’re talking about!