Pantone has finally announced their pick for the 2023 Color of the Year, and it truly is "unconventional."
Viva Magenta is described as "a nuanced crimson red tone that presents a balance between warm and cool." The color falls within the Magentaverse, and with all the trends that reigned supreme this year (a.k.a. Barbiecore and the revival of hyper-feminism), we dare say it was the perfect choice. Style-wise, it's a universally flattering shade that will add a touch of sophistication to your look.
Want to spruce up your 2023 aesthetic with a touch of Viva Magenta? We suggest you start shopping—here are 10 items you should add to your cart, stat:
SHOP: Viva Magenta
1. Colourette Colourtint
Need a quick fix? Colourette's Colourtint in Tara can be worn on your lips, cheeks, and eyes. Perfect for that effortless monochromatic look.
Colourtint in Tara, P399, COLOURETTE, Lazada
2. Issy & Co. Creme Cheek Blush
For an easy-to-apply and buildable blush, try Issy & Co’s Creme Cheek Blush in the shade Karma.
Creme Cheek Blush in Karma, P349, ISSY & CO., Lazada
3. Sunnies Face Fluffmate
Achieve the perfect pout with Sunnies Face Fluffmate in Party.
Fluffmate in Party, P295, SUNNIES FACE, Lazada
4. Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette
Play with different shades of magenta using the Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette.
Modern Renaissance Eyeshadow Palette, P3100, ANASTASIA BEVERLY HILLS, Sephora
5. Zara Basic Knit Cropped Top
Freshen up your looks with this basic knit cropped top—the perfect addition to any casual and cool wardrobe!
Basic Knit Cropped Top, P1295, ZARA, zara.com
6. Zara SMILEY® Semi-sheer Bodysuit
If you’re a fan of print, then you’re going to love this. Make the world your runway with this SMILEY® Semi-sheer bodysuit.
SMILEY® Semi-sheer Bodysuit, P1495, ZARA, zara.com
7. Mango Velvet Suit Blazer
Looking for an outfit for your next party or event? This Viva Magenta velvet blazer from Mango will make you stand out from the crowd.
Velvet Suit Blazer, P5995, MANGO, mango.com
8. H&M Double Breasted Blazer
Show them who’s boss with this Viva Magenta double-breasted blazer from H&M. Dress it up or dress it down, you can never go wrong with a blazer.
Double Breasted Blazer, P2290, H&M, hm.com
9. Orly Nail Lacquer
The Orly Nail Lacquer in Terracotta is the perfect mani and pedi shade if you’re looking to make a statement.
Nail Lacquer Color in Terracotta 18ml, P498, ORLY, Zalora
10. Charles & Keith Satin Platform D'Orsay Pumps
Bring out the Barbie in you with these Satin Platform D’Orsay Pumps from Charles & Keith. They might not exactly be pink, but they still scream Barbiecore.
Satin Platform D'Orsay Pumps in Red, P3599, CHARLES & KEITH, charleskeith.com