In the past two years or so, blush has seen a major comeback, dusted off of the shelves from when we last ditched them in favor of Kardashian-style contour. Along with its rise are countless blush-related trends, from trying purple-colored ones (we talked about that here), selling out Nars’ Liquid Blush in Orgasm (thanks to a Madison Beer tutorial), and today’s discovery—placing blush under the eyes.
If you’ve been around the TikTok beauty sphere, you’ve probably seen this trend already. Done to a viral sound by makeup artist Spencer (@paintedbyspencer), people are placing liquid blush and concealer under their eyes for a brightening effect.
We can’t help noticing that this hack rides the popularity wave of one particular type of blush application—the sun-kissed style that mimics getting slightly burnt at the high points of the face. By now, placing blush across the bridge of the nose is commonplace, and, with trends like Douyin beauty and faux face-lift makeup, placing blush a bit higher is slowly becoming the norm. With the rise of this style of makeup, the coming of this viral trend almost seems inevitable.
Here's what you need to know about the viral blush-under-the-eyes makeup hack:
How it started
In the original video, the creator used a powder formula brush to blend into the area under his eyes. Somehow, through the content hullabaloo that is TikTok, it morphed into a trend that meant combining a concealer and liquid formula blush together. The results for both techniques are super brightening, and today, we’ll show you how to do the trend in both ways.
How to do it
With Powder Blush
As seen in Spencer’s video, the powder application process is pretty straight-to-the-point. After doing your base routine and eye makeup, apply powder blush on the outer corners of your under eye and gently move inwards. In another video, Spencer recommends using a pink, coral, or peachy tone to act as a pseudo-color corrector, and one that’s matte as to not highlight pores and fine lines in the undereye area. Make Up For Ever’s Artist Face Colors Pressed Powder in B304 (P1,260, Sephora) or the Nars Blush in Behave (P1,800, Lazada) will do the trick.
An important thing to remember when doing this technique is not ti overdo it. According to Spencer, “it doesn’t have to be an obscene amount of blush—a little does it.” Go with a very light hand, even holding your brush at the handle’s end if you can, and build the product up slowly to your desired effect.
With Liquid Blush
Start by dotting a liquid blush under your eyes, close to your inner corner. Content creator Steph Hui (@stxph.h) uses a warm, orange-y tone, while Hayley Bui (@hayleybuix) uses one on the cooler side. We recommend trying Rare Beauty's Soft-Pinch Liquid Blush in Bliss (P1,350, Sephora) for its blendability or one of Vice Cosmetics' Multiganda One & Done Blush Sticks (P295, Lazada) if you're a cream blush loyalist.
Afterwards, dot a cream concealer right on top of the blush. Because it is for under your eyes, we recommend using something with brightening formulas. You can’t go wrong with Maybelline's Instant Age Rewind Concealer (P399, Watsons) or Issy & Co.’s Active Concealer (P399, Lazada) for this.
When both products are applied, blend it gently with a sponge— et voilà! You’re done!
Should you try it?
Like many concerned commenters in the videos under this trend, you might be worried if this technique would emphasize your eye bags. The short answer is no. Spencer offered the best explanation for this in a video, where he delved into the color theory behind it. Essentially, the peach-pink tones of blush could cancel out the bluish color of eye bags, thus, acting like a color corrector. This means that this hack is actually perfect for the dark circle prone, providing a way to correct and conceal in one step. Aside from this reason, we’d suggest trying this trend because it’s super easy, and can be done with products you most likely already have. You have very little to lose, and a sweet, sun-kissed look to gain.