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Too Cool For School

It's time to get schooled on Korean beauty.
Too Cool For School It's time to get schooled on Korean beauty.

10-year-old beauty brand Too Cool For School is the latest of the Korean beauty bigwigs to hit our shores. The name itself gives you a clue on what kind of makeup fix you'll get: It has something for girls who are just simply too cool to just sit behind a desk! The brand has something in store for all types of girls too, no matter what clique you belong in: Fashionistas, tomboys, artists, and rebels can all get a piece of the brand's cheeky aesthetic, which puts a premium on vibrant color, poreless coverage, and innovative formulas.

A play on their name, the store reminds you of an art school, with merchandise adorned with crayon drawings and sitting beside plastic dolls, books, and flasks. Witty names and packaging take you back to the days when you were still in your uniform, doodling away. Famous British illustrator Anke Weckmann designed the three Too Cool For School girls: Sienna, the dreamer; Joey, the music lover, and Emma the boho artist (Also joining the human characters is Max, Sienna's mysterious cat.).


Check out the BB creams, velvety powder pacts, Crayola-themed lip colors, palette-like accessories, and Dino-doodle skincare from the "class-iest" brand yet!


Too Cool for School is at 2F Entertainment Mall, SM Mall of Asia

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