Bold, bushy brows have certainly hit it big during the recent years, with almost every one of us females gunning for a set of arches like Cara Delevingne’s. But gone are the days when your boyfriend would simply watch you as you get all the fun.
With the latest additions to his brand’s luxury skincare and grooming line for men, Tom Ford is no doubt trying to change the beauty game. The designer’s latest proposal: a shave oil, a face exfoliator, and—drumroll, please—an eyebrow gelcomb! Who ever said only girls were entitled to have brows on fleek, anyway?
Tom Ford’s latest offerings: Eyebrow, $45; Shave Oil, $60; Exfoliator, $48. To be available in June 2016.
The wand-like tool that’s being put under the spotlight is meant to help shape and groom the guys’ naturally bushy brows without the need for tweezing. It’s basically to slick them down but without looking too glossy, as if they’ve been licked by a cow. After all, the goal is to enhance masculinity and not the other way around.
According to Tom Ford himself, “Fine grooming is the mark of a modern gentleman. It is the way a man presents the best version of himself to the world.” Sure, that version now includes an on point brow game, but who’s complaining? The designer also describes this grooming regimen as "simple, straightforward, and intuitive."