NEW Lounge, a beauty and wellness brand known for its luxury eyelash and nail services in the Philippines, continues to expand its presence with the opening of its newest branch in Newcoast Boracay. Following the groundbreaking Beverly Hills expansion in 2024, the brand is coming home to strengthen its presence in the country, opening in a major tourist destination of the Philippines—Boracay. With this being one of the most sought-after travel paradise, NEW Lounge Boracay marks a significant milestone in bringing premium self-care services to locals and tourists.
Situated in the vibrant community of Newcoast Boracay, the opening of NEW Lounge Boracay was celebrated with an intimate gathering attended by the key personalities of the brand—founder and CEO Ms. Rachelle Bravo, along with CFO and her husband, Mr. Paolo Bravo. The event featured a ribbon-cutting ceremony, a blessing, and an exclusive tour of the new branch. Among the esteemed guests were notable Lash Dolls, including Gazini Ganados, Christi McGarry, and Winwyn Marquez, as well as Boracay-based content creators MJ Aoki and MJ Salme, who graced the occasion and joined the celebration.
As one of the pioneer Lash Dolls, Winwyn Marquez expressed her excitement during the branch opening. She shared her own NEW Lounge story, stating that the brand has always been on her side during the different seasons of her life. According to the beauty queen, NEW Lounge gives her a huge chunk of confidence as the brand’s advocacy for health and wellness matches her own, empowering the Lash Doll community through self-care beauty and wellness methods. With her new journey as a candidate for the upcoming Ms. Universe Philippines pageant, she is set to grace the stage with her signature NEW Lounge flutter.
NEW Lounge also showcased a beauty tourism campaign as part of the launch, highlighting the harmony of pampering and traveling among the Lash Dolls. Gazini Ganados, Christi McGarry, and Winwyn Marquez embarked on a curated island tour where they experienced Boracay's best activities, sights, and delicacies. Apart from the models' beauty, the campaign also featured the island's breathtaking sunset while para sailing, an ATV adventure around Newcoast Boracay, and a visit to the iconic Keyhole Rock Formation, showcasing the tourist destination's beauty while highlighting NEW Lounge's travel-proof eyelash extensions. Notably, Winwyn Marquez also flaunted her iconic and winning Reina Hispanoamericana bikini in her campaign video. The campaign also explored Boracay's vibrant culinary scene through a local food crawl at Tostachon and Feliz Hotel, where they highlighted the island's haven of local and fusion flavors.
Boracay is a must-visit island destination, which makes it an ideal location for NEW Lounge’s next branch. With its pristine, white sand beaches and thriving tourism, the island attracts locals and visitors who value relaxation and indulgence, aligning with the brand’s commitment to providing high-quality beauty and wellness services. With this, NEW Lounge also recognizes the convenience of on-the-go beauty services in a getaway hotspot like Boracay and rolls out The Mobile Eyelash, allowing Lash Dolls in the area to indulge in their premium lash and nail services in the comfort of their homes or resort accommodations.
In the city or on the island, NEW Lounge continues to champion luxury beauty and wellness that Lash Dolls can easily reach. NEW Lounge Boracay stands as a testament that beauty enhances one’s travel experience, creating memorable experiences by the beach with stunning beauty like no other. For more information about NEW Lounge Boracay, please visit www.newloungeph.com or follow their social media, NEW Lounge on Facebook and @newlounge.ph on Instagram.
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