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The Shiseido Experience

Its rich history and immeasurable contribution to society have made the cosmetics brand big not only in Japan but also across the globe.
The Shiseido Experience Its rich history and immeasurable contribution to society have made the cosmetics brand big not only in Japan but also across the globe.

Humble beginnings always manage to tug at one’s heartstrings. Such is the story of the world’s leading cosmetics brand, Shiseido. Founded in 1872 in Tokyo’s Ginza district as Japan’s very first Western-style pharmacy, the brand prides itself with a long history that demonstrates its commitment in the pursuit and creation of beauty.

More than 140 years after, the company continues to seek new depths in developing beauty products through extensive research, as well as enriching its corporate philanthropy through its many cultural facilities: the Shiseido Gallery, Shiseido Corporate Museum, and Shiseido Art House. Apart from its research and product development centers spread out across different regions, these three establishments provide a fascinating insight into the company’s history.

The Shiseido Gallery opened in 1919—still in operation and stands on the exact same spot where it was first established—to provide a free exhibition space for young, emerging artists. The flagship store, House of Shiseido, sits just beside it. The Shiseido Art House, on the other hand, houses all the artworks the company has acquired through the years. Furthermore, the Shiseido Corporate Museum holds over 100,000 items related to Shiseido that date right back to the company’s founding. This includes a sample of every product ever created, all the product packages, posters, newspaper and magazine advertisements, television commercials, and chronicles of all of Shiseido’s lines.

The company’s thrust, “Richness in all,” is clearly reflected in all of its endeavors, from product concepts to artistic and cultural undertakings. This September, Shiseido will yet again demonstrate its dedication to the industry as it launches another breakthrough line, the Shiseido Ibuki skincare, set to change the game of 24-hour beauty regimen.

How about we take a trip down memory lane? Get a taste of the Shiseido experience by viewing our photo gallery.