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The Secret To Top Model Hair

Joey Mead-King and Lourd Ramos disclose the secret to runway-perfect hair.
The Secret To Top Model Hair Joey Mead-King and Lourd Ramos disclose the secret to runway-perfect hair.

Who's excited for Asia’s Next Top Model (AsNTM) Season 2? We are! Yesterday, TRESemmé, one of the key partners of AsNTM, threw an intimate dinner for the press and shared its delight on the collaboration with AsNTM. Being one of the leaders of hair care in the market, its partnership with the phenomenal model search will amp up TRESemmé’s already growing following. We’ve sworn by their products that turn our hair into luxurious, silky strands, and seeing the brand create cutting-edge, high fashion hair styles will push us to load up even more on their mousse, hair spray, and shampoo! The winner of AsNTM, besides the Storm Management modelling contract, will be the face of TRESemmé for Asia.

Both Tresetters, Joey Mead-King, AsNTM's runway coach and Lourd Ramos, guest coach in the season's makeover episode, emphasized on the importance of models looking flawless at all times. Joey shares, "An ideal look is very important for any fashion model and that means perfection from head to toe."

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Lourd further illustrates the circumstances: “With all the rough and rumble styling, hair will be subjected to heat from blow drying, curling irons, straighteners, and the like plus styling products, resulting to damaged locks. Hair is truly one of a model’s most valuable aspects. Thus, hair health is extremely important when it comes to accommodating the diverse looks needed in the demanding world of high fashion.”

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TRESemmé's Keratin Smooth product line-up lives up to its promise of nourishing and reviving frequently styled hair, making the brand a perfect accomplice to runway-perfect hair.

Apart from this partnership, we are also rooting for our two Filipina contenders, Jodilly Pendre and Katarina Sonja Rodriguez. Jodilly has already been conquering catwalks here in our country, and she finds herself challenged and ready to face the bigger competition. Katarina, armed with her pretty face and strong spirit, feels confident to take on each obstacle and rise to the top.

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Now who could be Asia's Next Top Model? Will this finally be our turn? Let's tune in to Starworld Asia every Wednesday at 9:40pm and local channel TV5 (beginning January 16) on Thursdays at 9pm to find out!