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The New Face Of L'oreal Pure Zone

Catherine Jao wins the search for brand's newest image model.
The New Face Of L'oreal Pure Zone Catherine Jao wins the search for brand's newest image model.

Leafing through magazines and seeing seemingly flawless models, it's not uncommon to wonder whether girls like that really exist. Well L'Oreal Paris took it as their mission to find just that—a real girl with real flawless skin, sans airbrushing and loads of make up, to represent their skincare line, Pure Zone.

A range of products that aims to control shine and unclog pores, Pure Zone needed the right woman to be the face of the brand. After a wide search and a narrowing entries down to nine finalists, 26-year-old Catherine Jao emerged the winner.

Taking home P65,000 in cash and products, Catherine was overwhelmed with her success. “I was surprised. I was expecting someone else to win. I was thrilled and ecstatic. I felt very lucky,” she shared. Her secret to amazing skin? Washing her face twice daily and consuming a healthy dose of Vitamin C—a simple yet effective regimen.

So next time you see yourself staring at countless images of beautiful faces splashed across ads, remember that through proper skincare, one day you too could be one of them.

Congratulations Catherine!


—Reggie Aquino, Beauty Assistant