The New Beauty Routine Is All About Care You Can See

Ask any beauty enthusiast what's changed about the way they shop, and you'll hear some version of the same thing: it's not about what's trending anymore. Now, it’s all about what works for their skin. Ingredient-consciousness has become second nature. People are actually reading labels now and are carefully choosing products that help address their concerns instead of chasing whatever's buzzy that week.

Reflecting this shift, Preview.ph teamed up with beauty brand Dove and five inspiring women who know what it means to care for skin on their own terms.

Beauty enthusiast and content creator Marj Maroket puts it simply: "These trends are interesting and make you want to try things, but at the end of the day, if my skin doesn't really need it, I won't use it." For Marj, that means gravitating toward formulations her dermatologist recommends rather than whatever's having a viral moment.

Dancer and content creator Nica Fabregas echoes this: "I'm not using a lot of products anymore."

She continues,

Meanwhile, for athlete and content creator Hannah Pangilinan, that same shift shows up as asking more questions before anything earns a place in her routine. "I'm now more aware of the concerns I have for my skin, and I try to match the product with the problem," she shares.

Pilot and content creator Chezka Carandang, whose schedule as a pilot leaves little room for elaborate rituals, arrives at the same practicality from a different angle: find what works, then stick to it. "Once I find something that delivers, I don't look for anything else," she says.

Alternatively, professional volleyball athlete Kianna Dy, whose mother is a dermatologist, was raised on the same philosophy:

This same discernment is pulling skincare-style care beyond the face and into body care—including underarms, an area that's historically flown under the radar, even though it's just as much a part of our skin. It's within this evolving culture that Dove Radiant + Care Deo Serums have found their place—formulated with skincare ingredients designed to help care for underarm skin, not just mask odor.

And with Marj, Nica, Kianna, Hannah, and Chezka each navigating a different underarm concern, each of them has found their own way through it.

Here's the thing about underarms: no two are the same. Some deal with uneven tone; others with texture, dryness, or sensitivity—which is why beauty enthusiasts are drawn to care that delivers visible results and routines that fit their specific concerns.

For Marj, it wasn't always this easy. She even turned down a campaign centered on underarm care once. "I felt like my underarms had an uneven skin tone," she recalls. That confidence changed with the regular use of Dove Radiant + Care with Niacinamide and Vegan Collagen, which helps support bright, even-toned underarms.

"It also has vegan collagen, which goes hand in hand with the niacinamide, so I get radiant underarms—not just even-toned, but radiant," she shares. "Who says only your face gets to glow?"

Nica, on the other hand, felt insecure about her underarms early on. Dancing in leotards since age five, she grew self-conscious about her underarms once puberty hit—so much so that she'd limit how high she raised her arms in choreography.

She tried harsher fixes growing up, from waxing to lemon-and-baking-soda hacks that only left her skin stinging. Today, she reaches for the Dove Radiant + Care with Niacinamide and Vitamin C & E, which helps support bright-looking skin. "It's one thing I have to use, and I don't have to think about anything else," she says.

With constant sweat and friction from daily training, Kianna knows her underarms show up in sleeveless game jerseys. That's why she needs her underarms to always look on point. Her go-to is the Dove Radiant + Care with Niacinamide and Omega 6, which helps support smooth-looking underarms with regular use.

"It's great at helping reduce chicken skin and texture, and keeps my underarms feeling smooth while I'm training, playing, or just on the go," she shares.

Hannah's relationship with her underarms goes back to childhood, too. Eczema left her skin extra dry and sensitive, and years spent in gymnastics and competitive swimming meant her arms were rarely covered. She admits,

She has since found her fit in the fragrance-free, paraben-free Dove Radiant + Care with Niacinamide and Pro-Ceramides, which helps support the skin barrier and calm irritation with regular use. "It's one and done," she says.

Meanwhile, Chezka's awareness started with a lesson from her mom, who reminded her from a young age to care for her underarms the same way she would any other visible part of her skin.

Long, unpredictable flights as a pilot only heightened that awareness—dry cabin air could leave her underarms just as parched as the rest of her skin. She now relies on the Dove Radiant + Care with Niacinamide and Hyaluronic Acid, which helps support nourished, hydrated-looking underarms with regular use.

"I was surprised that even underarms can get dry," she shares. "At least I found a product that helps with that."

Across the board, the throughline is the same: care that's specific, simple, and consistent—not complicated for complexity's sake.

There's something powerful about caring for the parts of ourselves that aren't always on display. Nica reflects,

But it does—it shapes whether we reach for the sleeveless dress, raise our arms without a second thought, or move through our day with ease instead of holding back.

Marj feels this on a whole-body level: "I make sure that the care I give my skincare routine for my face, I give the same amount of love to the rest of my body," she shares.

Kianna feels it in more practical terms: "If your routine is okay, you feel fresh, comfortable, confident," she says, something she considers just as important off the court as it is on it.

For Chezka, it traces back to something she was taught early. Having grown up hearing that people can be quick to judge visible skin concerns, she's come to see her underarms as an asset worth investing in—something she says has meaningfully shaped her confidence as a woman.

Hannah describes it as a form of self-respect. "I deserve to take care of myself slowly and kindly, and I think that makes a really big difference in how you present yourself to everybody," she thoughtfully notes. Hannah even turns the ritual into a small affirmation: "You are loved, you are cared for, you are valued, [and] you are beautiful."

This is where Dove Radiant + Care Deo Serums fit into a modern beauty routine: not as a separate, purely functional step, but as part of the same intentional care you give the rest of your skin.