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The Boys' Club

L'Oréal treats the men to a guys' night out.
The Boys' Club L'Oréal treats the men to a guys' night out.

Chalk another one up for L'Oréal as they marked a breakthrough with the launch of MenExpert, their newest skincare line exclusively for the guys. Already a bestseller in countries like China, Taiwan, Singapore, Thailand and Europe, the line has four ranges—skin energizing, whitening, anti-wrinkle and oil-control—to target men's most common needs. All the products were made with the guy's guy in mind, offering straightforward, almost clinical relief from skin problems, and the sleekest (and, naturally, least girly) packaging the brand has so far.

The Beaufort Showsuites at The Fort were transformed into the ultimate bachelor's pad for the night, which was full of alpha male goodies—fine drinks, fine women and even some really, really loud Harleys.

Let's hear it for the boys and click on to see what beauty bigwig L'Oréal has to offer.


—Eunice Lucero, Beauty Editor