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Star Power

Brad Pitt goes green with Kiehl's.
Star Power Brad Pitt goes green with Kiehl's.

Getting him to personally lather you up may remain a pipe dream, but now you can come pretty close. Celebrity eco-activist and sexiest daddy of all time Brad Pitt partners with Kiehl's Since 1851.


The New York-based bath and beauty brand is also world-renowned for its civic responsibility, with the “Aloe Vera” Biodegradable Liquid Body Cleanser as its frontman. As expected, everything about the Cradle to Cradle CertifiedCM celebrity elixir—it's the first beauty product and company that ensures full eco-effectivity—is 100% environmentally conscious and biodegradable. From its food-grade recycled bottle, to its PVC-free label, and the recyclable pump, it reeks of well-thought out reusability. It has a paraben-, SLS-, SLES-, dye- and animal byproduct-free formula; all-natural color; and its easy rinsibility ensures you don't waste water. Even more incredible is the cleanser's 28-day complete biodegradability, which all in all, minimizes our global impact.

All proceeds (like, each and every cent) from the sale of the wünderkind cleanser, (which also features a handwritten message by Mr. Jolie-Pitt himself on the label) benefits JPF Eco Systems, a charity advocacy that supports global environmental efforts. The group's most recent efforts are geared towards the construction of eco-sustainable housing for victims of Hurricane Katrina.


Sudsing up to Brad's very own formula is for a worthy cause, and, dare we say, completely worth it.


Kiehl's Since 1851 “Aloe Vera” Biodegradable Liquid Body Cleanser, P 1,100, at Kiehl's Greenbelt 5 starting November 2008. See the Store Directory for details.


—Eunice Lucero, Beauty Editor

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