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Soft Serve

The Body Shop's Buriti Baby range is all the rage.
Soft Serve The Body Shop's Buriti Baby range is all the rage.

It's official: The Body Shop is now fun for the whole family. And how could we have not seen this coming, seeing that the brand's responsible, go-green philosophy has been all about sustainable, ethical and all-around compassionate beauty since day one? Ever so conscientious with their product offerings, they now bring a baby range to the table, a new assortment made especially for the little ones in our lives. They're precious cargo and deserve the best and gentlest—and clearly, The Body Shop's made one of the best candidates for the job.

The new Buriti (“boo-ree-chee”) Baby line, a dermatologically-tested and pediatrician-approved bath and body range, features the beneficial buriti oil, which is rife with goodies like beta carotene, Vitamin A and oleic and essential fatty acids. Derived from the South American buriti nut tree or “tree of life,” the leaves and oils from the tree have been providing moisturizing and softening properties to Brazilians for years. Naturally, the products in the range are also gotten from their Community Trade initiatives, which help elevate the way of life of that area's indigenous economies, making for a line that both does well and does good.

Cute little clouds and birds playfully adorn the stuff, and since they're also safe for sensitive skin—complete with a charming “no nasties!” promise—we're betting a few grown-ups and bigger kids will have some fun with them, too.

The Buriti Baby range is available at The Body Shop.

Click on to see the items in the adorable collection.

—Eunice Lucero, Beauty Editor

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