Start Your Clean Beauty Regimen with These Picks from the SM Store
The beauty industry is a great contributor to environmental harm, and these beauty brands are stepping up.
by Kyla Villena
Published on Apr 8, 2026
Our beloved beauty products sustain our appearances, and consequently, our confidence—but how well do they sustain our earth?
In 2025, studies revealed that the beauty industry is one of the biggest contributors to harmful environmental impact. While many beauty staples deliver visible results, they may also have a hidden footprint. From plastics that stay on the planet longer than products do, to ingredients sourced without enough care, there are numerous little things that accumulate over time. These hurt the environment more than we realize.
Fortunately, more beauty brands are taking a step and making thoughtful changes to reduce this impact day by day—because the planet deserves to have its beauty preserved as much as people do. Cleaner formulas, responsible sourcing, and low-impact packaging are steps that can gradually create a meaningful shift in the beauty industry, and SM Beauty recognizes and champions this.
Mindful choices don’t always have to be dramatic—one green find serves as a significant step forward. To help you get started, find beauty products available at the SM Store that care for the planet the same way it cares for you. See our top beauty picks below!
Green Beauty Finds at the SM Store
Neutrogena Hydro Boost Water Gel Moisturizer
Neutrogena initiates towards a greener earth through clean and mindful formulations, as seen in the Hydro Boost Water Gel Moisturizer. Infused with hyaluronic acid, it has a hydrating effect and refreshing lightweight feel that easily makes it a summer staple.
Beyond this, the moisturizer is formulated with less than 20 unwanted ingredients to offer transparency, trust, and a lighter environmental impact in every jar.
Hydro Boost Water Gel Moisturizer, P1126, NEUTROGENA, SM Beauty
Aveeno Skin Relief Body Wash
Responsibly sourcing ingredients is also a way for brands to walk the journey towards a healthier environment. The Aveeno Skin Relief Body Wash, for instance, uses palm oil from managed plantations, which helps reduce deforestation and protect vital ecosystems.
As a fragrance-free body wash that’s gentle enough for everyday use, it proves that products can both be sustainable and effective, and that each day provides an opportunity to make a change.
Skin Relief Body Wash, P849, AVEENO, SM Beauty
Naturals by Watsons Olive Shampoo and Herbal Essences Argan Oil Conditioner
In beauty, packaging is one of the biggest contributors to plastic waste. Both the Olive Shampoo from Naturals by Watsons and the Argan Oil Conditioner from Herbal Essences are packaged in reduced or no virgin plastic, showing how indulgence and daily luxuries can be achieved with sustainability.
Olive Shampoo, P269, NATURALS BY WATSONS, SM Beauty
The Olive Shampoo hydrates and revitalizes the hair with the power of organic olive oil, antioxidants, and natural fatty acids. It pairs beautifully with the Argan Oil Conditioner, which is crafted with real botanicals that leave hair softer, smoother, and delicately scented.
Argan Oil Conditioner, P249, HERBAL ESSENCES, SM Beauty
Kyla Villena loves a good lip gloss and a trip to the art gallery. She is Preview's beauty girl, who doubles as a self-proclaimed motivational speaker.
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clean beauty ,SM Beauty ,SM Store ,neutrogena ,aveeno ,naturals by watsons ,herbal essences ,vas