I think we can all agree that when it comes to beauty, expensive doesn’t always mean better quality. However, there are certain products and brands that you wouldn’t mind spending some extra cash on because, well, they’re just that good!
For Alexa Ilacad, when asked what expensive skincare product she doesn’t regret splurging on, she revealed to Preview that she swears by the Drunk Elephant C-Firma Fresh Day Serum—below, find out why!

On social media, it’s rare to catch celebrities without their makeup on. It’s a given when everyone expects you to look perfect all the time. But Alexa is one of those stars who don’t mind sharing an unfiltered no-makeup selfie every once in a while, and she manages to look just as gorgeous and radiant every time. If you take a look at her several "get ready with me" makeup videos, you’ll immediately notice how vibrant and near-flawless her skin looks. Surely, this potent Vitamin C serum has a hand in her bright and poreless skin.
What is the Drunk Elephant C-Firma Fresh Day Serum?
For P4,900, you get a highly potent vitamin C serum infused with powerful antioxidants, nutrients, and natural fruit enzymes that work together to enhance skin firmness, brighten the skin, and reduce signs of photoaging—a.k.a. sun spots, wrinkles, or discoloration that comes from sun damage.

This groundbreaking vitamin C serum features a blend of l-ascorbic and ferulic acids, unveiling a complexion that is not only brighter but also firmer and more even in tone. Enhanced by the power of pumpkin ferment extract and sodium hyaluronate crosspolymer, C-Firma efficiently exfoliates dead skin cells while providing intense hydration. The result? A noticeable reduction in the appearance of photodamage, and an increase in the skin's natural glow.
Where can you shop the Drunk Elephant C-Firma Fresh Day Serum?
Drunk Elephant recently came to the Philippines just last year, in October 2022. They have kiosks at LOOK At Me SM Aura Premier, SM Megamall, SM Makati, and LOOK At Me SM Mall of Asia, as well as in select Watsons store locations in the Philippines. You can also shop online!

C-Firma Fresh Day Serum, P4900, DRUNK ELEPHANT, lookatme.com.ph
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