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Rouge Awakening

Shiseido lipstick celebrates its big 8-0 with Perfect Rouge.
Rouge Awakening Shiseido lipstick celebrates its big 8-0 with Perfect Rouge.

True story: Japanese cosmetic big wheel Shiseido has been around since the 1800s (1872 to be exact) and introduced their first beni, or rouge, in 1922. Seven years later they came up with their first lip “sticks,” which first had only three shades. Fast forward 80 years into the future and you have Perfect Rouge, the latest addition to the Shiseido Makeup line. It's a lip color collection that utilizes their special Translucent Red Pigment–a dye compound that offers just the right balance of sheer yet strong color payoff and hydration–by Shiseido Makeup Artistic Director Dick Page.

Page, who has worked with top ranking celebs, photographers, and artists worldwide, divided the twenty Perfect Rouge shades into two categories: “everyday wardrobe,” which includes the chic nudes and understated neutrals, and “surprising,” comprised of strong flashes of color. Its star red shade, RD15 Dragon, evokes not only the brand's Asian roots but the powerful, fantastic beauty the pure blood-red color implies.

Echoing ex-Shiseido president Shinzo Fukuhara's philosophy of “Everything must be rich,” the Perfect Rouge lipsticks come embellished with Shiseido's trademark Hanatsubaki camellia, an elegant emblem of class and distinctive beauty. Further reinforcing the collection is the Smoothing Lip Pencil, which comes in seven shades complementing the lip colors. The whole line is encased in a glossy, almost-black Hanatsubaki Red that glamorizes not only the modern woman's vanity but her whole beauty routine as well.

Shiseido Perfect Rouge and Smoothing Lip Pencil are available for P1150 and P898, respectively, at Power Plant Mall, Glorietta and Rustan's.


—Eunice Lucero, Beauty Editor

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