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Roadtest: Happy Skin Instabeauty Blur Cream

Can this primer foundation take the place of your Instagram filters?
Roadtest: Happy Skin Instabeauty Blur Cream Can this primer foundation take the place of your Instagram filters?

 Happy Skin InstaBeauty Blur Cream Primer Foundation

Php1299php per 30ml

Available online March 2015 at

In Stores April 2015

For a mid-range brand that is neither Ever Bilena affordable nor Chanel luxurious, Happy Skin’s nearly cult following is well-deserved. The local brand is most recognized for fun, fresh products like the Shut Up and Kiss Me Moisturizing Lippie. The lip crayon in its packaging gives the impression of a Clinique Chubby Stick, but Happy Skin’s incarnation is highly pigmented with surprising staying power, and is sold at the fraction of its not-quite counterpart.

So imagine our excitement upon the arrival of their newest get: the Insta Beauty Blur Cream Primer Foundation. (There may have been some squealing and/or jumping.)

According to the box, the “soft focus primer foundation" may be used any one of three ways:

1. As a primer (it's supposed to "blur away imperfections")


2. On its own as a lightly tinted base

3. Or as an “on-the-go mattifier.”

As such, we put those three functions to the test and scored each on a scale of 1-5 stars. Our findings:

1. As a primer, it’s not too shabby.

We tried it on the following skin types: dry to normal, combination skin with oily patches, and very oily skin with visible pores. The primer performed well on all three. The makeup applied on top lasted well between eight to ten hours on the skin without patchiness and with minor fading.

Priming power: ★★★ 1/2

2. As a standalone base product is where the primer foundation fell flat.

First, it comes in a single shade, beige. This fares well for most light/medium skin tones, but if you’re any more morena or a returnee from Boracay, you may have Fifty Shades of Ashy problems. Second, there is very little coverage that comes with this product. We tried it on a test subject with very mild dark patches and found that the “evening out” promise was a little exaggerated. Third, while the coverage is somewhat buildable from ultralight to light, the texture of the product once built up is akin to a heavier foundation, thus defeating the purpose of ditching your base for a “light tinted veil.”

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Foundation power:

3. This product is just about as matte as it gets.

This makes it amazing for controlling where you want sheen and highlight, but if dewy is your bag, you may want to move along. If you find yourself getting a bit oily throughout the day, a touch of this applied gently over your existing makeup gives it that fresher, pulled-together look, without an overly powdered finish. Not to mention, the size of the tube is perfect for carrying around in your handbag, as well as for fuss-free and sanitary dispensing of product.

Mattifying power: ★★★★★ (It’s super, maje matte.)

The product also promised anti-aging benefits with continued use, as it had Retinol, Peptides, and vitamins C and E. Retinol, though, makes the skin more sensitive to sun exposure, creating a need for a separate SPF product. (It doesn't have built in SPF.)

The Verdict:

We really wanted to love Happy Skin Insta Beauty Blur Cream Primer Foundation, love it hard, and give it Holy Grail status, but it just didn’t quite hit the mark. It is all in all a definitely decent product and still worth a try; we just might be holding on to the rest of our primer stash a little bit longer.


Overall rating: 

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