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Review: This Internet-Famous Concealer Instantly Fakes 8 Hours of Sleep

It's pretty powerful.
Review: This Internet-Famous Concealer Instantly Fakes 8 Hours of Sleep
IMAGE Pexels, Sephora, Nicole Arcano
It's pretty powerful.

What: It Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer

The Bye Bye Under Eye is It Cosmetics' best-selling and award-winning concealer. It claims to provide full, pigmented coverage that can conceal practically everything without cracking or creasing. It was co-developed by plastic surgeons, and it's infused with anti-aging ingredients such as hydrolyzed collagen, peptides, and hyaluronic acid. Lastly, it claims to be humidity- and waterproof—or "expression proof," as the brand says it.

PHOTO BY Courtesy of Sephora

IT COSMETICS Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer, P2420,

Current Condition:

To be honest, I'm not the best at sticking to a regular sleep schedule, especially during weekdays. Which is why, even though I didn't get dark undereye circles genetically, I do have apparent discoloration in that area, which makes me look perpetually tired. My usual struggle with concealer, however, is creasing. Most concealers settle in my fine lines and crack on me even when I set it with powder, so by midday, I need to retouch the area.

I've heard about the It Cosmetics Bye Bye Under Eye before, but it was mostly hyped for its high coverage. That said, when I read that it also claims to be "expression proof," meaning it apparently won't crease, I knew I had to put it to the test.

How I Used It:

Since this is quite a pigmented concealer, the brand recommends to use only a small dot for each eye and to warm up the product with your fingers before applying it on the skin. I'm glad I decided to follow this instead of squeezing out the usual amount I use, because this is definitely more pigmented than your average concealer. In fact, I was able to conceal both undereyes with less than a pea-sized amount. I even had excess product to cover my eyelids!

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The shade Light Sand is a great highlight color for my light-medium skin tone. It gives quite a dramatic brightening effect that I definitely appreciate when I'm extra tired. The concealer itself blends easily with my buffing brush (I use the Zoeva's 102 Silk Finish), although given its creamy consistency, I would imagine that a beauty sponge can achieve a seamless blend faster. To set my undereyes, I swipe on some of Laura Mercier's Translucent Loose Setting Powder, which mattifies the area without altering the color.

Undereyes before and after applying It Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer



As you've seen in the before and after photos above, the difference the concealer made on my dark circles was dramatic to say the least. I looked like I had a full eight-hour sleep and my undereye area seemed brighter. While it didn't blur my fine lines, it can cover discoloration fully and it stays true to its creaseproof claim. I didn't have to touch up my makeup like I normally would, and it stayed on the entire day without a problem. That said, a word of caution if you have dry skin: This formula can accentuate dry patches so don't forget to exfoliate or prep with eye cream or primer beforehand!

After using it for a few days, I now consider the Bye Bye Under Eye my new go-to concealer for special events or when I'm doing a dramatic eye, because it really makes your skin look airbrushed. I would consider it a great everyday product for those with very dark circles, because it definitely will show your discoloration to the door.

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