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Retro Nouveau By L'oreal Professionel

The spotlight shines on retro beauty icons with a fresh modern take.
Retro Nouveau By L'oreal Professionel The spotlight shines on retro beauty icons with a fresh modern take.

For Fall/Winter 2012, L'Oreal Professionnel brought us back to glamorous '50s and '60s, the decades where big hair and adorable pixie cuts were the It hairstyles. This season, they chose to pay tribute to the unforgettable icons of the Age of Retro: Liz Taylor, Twiggy, and Brigitte Bardott, three women embodying sex appeal, confidence, glamour, sensuality, and elegance. L'Oreal Professionnel embraced the cooler months with rich, decadent colors like cool blondes, fiery coppers, and deep violet tones.

Twiggy’s playful pixie cut highlighted her gamine face, and L'Oreal makes the style more current current by playing with a bit of mess. Shadow Illusion (see below) was done on her roots to add dimension to her signature crop. The cooler shade of blonde rendered it more wearable for warmer skin tones too.



Brigitte Bardot is synonymous with a beehive and sexy bedhead. The seductive siren’s modern makeover was a fiery copper twist on her locks: Hair is pulled to only one side for a mysterious spin.


The embodiment of Hollywood glamour, Liz Taylor was never seen without her va-va-voom curls. Her sophisticated style has been a staple peg for retro Hollywood fashion editorials. Liz's big, bright purple eyes also went well with the modernized look: Deep shades of aubergine and violet enhanced the voluminous 'do. 

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L'Oreal Professionnel's three color linesINOA, the ammonia-free, oil-based hair color, the classic, permanent colors of Majirel, and tone-on-tone gloss treatments of Dialight and Daia Richessebring the revered Old Hollywood and retro styles to the fore this season. If you think cool blondes, intense coppers, and aubergines weren't wearable for everyone, think again: The brand's hairdressers adapt the Shadow Illusion technique, a color trend that plays with darker hues and more natural shades at the roots while gradually lightening on the length till the ends (a.k.a. ombre). It makes hair look fuller on top (which is what we always aim for!), and the lighter lengths illuminate the face, framing it better. Say goodbye to harsh regrowth whenever you dye your hair: This one is as fabulously low-maintenance as it gets. 


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