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Red Alert

Crimson lips make a sizzling hot comeback.
Red Alert Crimson lips make a sizzling hot comeback.

We are rejoicing! Not since the glamorous 1940s have we seen a major resurgence in the fire engine-red lip.


That Red Hot Magnetism

Nothing spells sexpot more than a plump, crimson mouth, and we've got biology to blame for their basal appeal. Studies show that men are innately attracted to a flushed pucker because an engorged mouth signifies fertility and (what else?) genetic attractiveness.


There's no questioning its power to entice and command attention. The moment a woman swipes on that carmine shade, even the most modern, au naturel-loving men become like their hot-blooded forefathers and are transfixed with the harlot hue and all it suggests.


Ladies in Red


History's and Hollywood's most famous sirens have rhapsodized about and exploited the red lip's perks: Japanese geisha, pre-war pin-up gals, Marilyn, Madonna, Dita. And still more contemporary goddesses like Gwen Stefani, Katherine Heigl, and Kat Von D have made a ruby mouth a fierce trademark.


How to Do It

To maximize its sexy, attention-getting effect, keep the rest of the face porcelain-clean and immaculately groomed: well-blended concealer, tweezed brows and flawless eyeliner are a definite must. For red-carpet staying power, outline and fill in lips with a lip liner in the exact same red hue before lipstick, blot and dust loose powder over the tissue to seal in the color.


For a more effortlessly chic, French girl statement, skip liner and apply lipstick directly on the lower lip. Smack those puckers together to achieve that sensual, just-bitten stain. Either way the result is seductive, provocative and utterly feminine—exactly the combination you want to convey, even without saying a single word.


—Eunice Lucero, Beauty Editor

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