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Primp Your Persona

Prettifying products for your alter ego
Primp Your Persona Prettifying products for your alter ego

There are different types of girls in this world, not to mention the different sub-personalities within each type. To make things fun, we explore the inner workings of these imagined personas by riffling through their vanities. (Plus, it’ll give you a heads up on what to get your BFFs this Christmas!)

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If ever there was a girl you had to be friends with, it’s the girl’s girl. With the ability to melt the hearts of even the most frigid ice queens, she’s the classic example of what guys want and who girls want to end up as. She sports a quintessentially feminine look: a flushed face and petal pink lips paired with her softly curled strands. Be careful though, with a bat of her lengthy lashes, she’ll charm you in a heartbeat.

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You know the girl who looks perfect in all her Instagram selfies? The one who never gets caught at a bad angle? Whose makeup is always impeccably applied? That’s the glamorpuss for you. Always one to give good face, she relies heavily on the good ol’ red lip and winged eyeliner combo. But her biggest asset is definitely her va-va-voom hair. Shampooed and styled in the classic Victoria’s Secret fashion, her last-minute mirror check includes one quick spritz of hair spray and a slow mo-worthy hair flip.

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The Night Owl is a girl who lives for the night. You know the girl throwing back drinks but never gets drunk?  She’s the one with staple weekend table reservations at Aracama, Prive, and Republiq. Just like her lifestyle, this girl needs makeup that works as hard as she parties. Her signature look: A glittery, smoky eye paired with bare lips and fluffy second-day hair.   

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Click on the gallery to see the complete listing of products all from The Balm.