Prada Beauty Opens Its First Flagship Store in the Philippines
Following its 2025 debut in the country, Prada Beauty had unveiled its first flagship boutique in Greenbelt 5, Makati City.
by Kyla Villena
Published on Feb 3, 2026
Prada has been creating dialogue and challenging conventions since its inception in 1913. At its heart sits a kind of radical elegance that defies restrictions and encourages creative experimentation. More than a century later, the Italian luxury fashion house translated these philosophies into a different form, introducing Prada Beauty under L’Oréal in 2023.
They entered the Philippines through a beauty counter at SM Makati in 2025. Since then, the brand has seen impressive growth, having just unveiled its first flagship store in the country in early 2026.
Prada Beauty Opens Its First Flagship Store in the Philippines
Last January 22, Prada Beauty officially launched their Philippine flagship store. The well-loved hue of pistachio engulfs its visitors, instantly transporting them into its world of sleek aesthetics.
It’s paired with its signature black-and-white tiles, which lend a structured yet welcoming look. Inverted triangles are all around—a statement that you have entered a space that is immersive, intentional, and distinctly Prada.
Prada has always taken pride in its purpose to rethink beauty, reimagining its current definitions and expectations. With a space to finally view and try its wide offerings—from the Prada Reveal Mesh Cushion, Pradascope Lash Extending Volume Mascara, and Prada Balm, to the Paradoxe Radical Essence Parfum and The Hand Cream—you will be able to truly experience this free-thinking vision of the luxury brand first-hand.
Naturally, beauty lovers have gravitated towards this expression of self-reinvention. Despite Prada Beauty’s recent start, its philosophy is rooted in centuries of innovation, seamlessly embodying a purpose that’s timeless yet evolving.
Prada Beauty is located at the Ground Floor of Greenbelt 5, Makati City.
Kyla Villena loves a good lip gloss and a trip to the art gallery. She is Preview's beauty girl, who doubles as a self-proclaimed motivational speaker.