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Powder Puff Girls

Billboard beauties go buff.
Powder Puff Girls Billboard beauties go buff.

In case we haven't been quite that clear, the latest beauty trends for Spring/Summer 2009 are all about the details: well-groomed brows and a statement-making pop of color on the lips are most ubiquitous. Hair is voluminous, sexy and keeps a ladylike, almost mod structure, yet artfully avoids looking dated. But whether you're all about the graphic eyes or orange lip, one thing remains constant—the matte face. Radiant yet without a trace of shine, it is always pitch-perfect and, as our shortlist of hot billboard brand endorsers prove, its simplicity is the ideal foil for the season's attention-getting brights and patterns.

For sweltering climates like ours, though, maintaining a powder-fresh complexion becomes a bit tricky. Admittedly, a more polished look requires more patience in this weather, but with SPF-laden reflective foundation, powder that mops up the grease and concealer that's virtually cake-free, the ordeal is less of a challenge, and the overall look, that much more precious.

Click on to see how our picks of billboard beauties interpret the nude, matte face and the products that get you there.

Click here to check out Style Bible's guide to Summer.

—Eunice Lucero, Beauty Editor