Staying relevant in the skincare world is not an easy feat. With new ingredients emerging and new niche brands popping up everywhere from big department stores to online multiply shops, established brands have a lot more competition these days than they ever had before. But what does it take to survive in the industry? We look to Pond’s to show us how.
In what started as a brand revolving around the famed Cold Cream decades ago, Pond’s has since evolved to represent a go-to hub for all skincare needs. Offering an extensive range of cleansers, moisturizers, serums, night creams that target such problems as acne, whitening, oiliness and aging among others, the label continually expands to cover all the bases—specific solutions for specific problems. Case in point, face wash. While competitors may choose to retail two or three, Pond’s retails eight – everything from the all-around Perfect Care, to the brightening Flawless White, to the wrinkle preventing Age Miracle–a marketing ploy that has served them well through the years.
Introducing two new faces to their brand this first quarter of 2011—Andi Eigenmann and Tweetie de Leon Gonzalez, in true Pond’s fashion, the ladies come from different age groups, and different skin types with totally different lifestyles. Read on to learn about why these two women decided to join the Pond’s family and how their respective lines have helped improve their skin conditions.
Click on the next page to read more about Pond’s newest endorsers.