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Video blogger, Michelle Phan, signs a deal with Lancôme.
Phan-tastic Video blogger, Michelle Phan, signs a deal with Lancôme.

Online makeup sensation, Michelle Phan has just been signed by Lancôme. Producing yet another rising star, online video site, YouTube, brought attention to the 22-year old's makeup and skin care savvy. Her uploaded videos collectively garnering 125 million views, Michelle's fun make up tutorials made the beauty industry take notice.

From lessons like Airplane Makeup, to Makeup for Glasses, to more adventurous Halloween inspired lessons, like copping Lady Gaga's Bad Romance haute look and a dark Tim Burton replication, Michelle's practical tips and onscreen charisma brought her a cult following. It also helps that her videos are well shot and edited—each step of the process is defined by title screens, and captions with helpful tips accompany her every move.

According to Women's Wear Daily (WWD), her deal with Lancôme has opened doors for this Vietnamese-American, allowing her to work backstage at the fashion shows of Michael Kors and Chris Benz. Ironically, Michelle had applied as a Sales Associate at a Lancôme boutique years before and was turned down.

In the end, when pursuing a passion, what you want, and much more, may just fall from the sky and onto your lap.

—Reggie Aquino, Beauty Assistant

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