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New Revolution

True story—Lancôme Génifique transforms genes with a drop.
New Revolution True story—Lancôme Génifique transforms genes with a drop.

It's basically safe to say that if given the chance to make old cells into new ones, to virtually replace the old matrix of lines and wrinkles on our skin's surface with that of a younger you, no one would say no. History has documented this ardent desire for eternal beauty, and we've rhapsodized over and over again about the elusive fountain of youth, that which promises a radical, almost magical change in the way we age and look.

We're no alchemists, but it looks like that golden elixir may just be within our reach: coming in the last quarter of 2009 is Lancôme's boldest and most ground-breaking launch yet, that of Génifique Youth Activator, a serum that promises to generate the production of youth proteins and replace old skin in 6 hours.

Skeptics, listen up: it's more science than fiction, and their research labs have made it work by isolating the specific protein profile, or “barcode” if you will, of young skin. Génifique reacts particularly to this barcode by activating genes to produce more of these young proteins, resulting in a complete texture and radiance overhaul. Skin regains the luster, feel, and firmness of younger skin, and the best part is, it's all at a genetic level—with no invasive surgeries.

Big words, we know. We all have to wait till September '09 to actually see for ourselves, but Génifique's is a promise we can't wait to have come true. The search just might finally be over.

Lancôme Paris Génifique Youth Activator Serum, P6195, at Lancôme Paris Greenbelt 5 and Rustan's.

—Eunice Lucero, Beauty Editor

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