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Melting Point

butter LONDON nail lacquers get spread in Manila.
Melting Point butter LONDON nail lacquers get spread in Manila.
Oi, dahlings and crumpets! Riding on the wave of the high-street phenomenon, butter LONDON now imparts its trademark hometown hip to local shores. Its distinct British sensibilities—a mash-up of rock 'n roll sex appeal and English elegance, all with a dash of cockney irrepressibility—together with its famous “3-Free” slogan have made the young company one of the hottest nail concepts to hit the market.

Started in 2005 by CEO Sasha Muir after being frustrated with the medium-end nailcare options available in Seattle, butter LONDON, with the help of creative director Nonie Creme, quickly found its home in the concourse of the Seattle Tacoma (SeaTac) International Airport.

“Tots” and “yummy mummies” can breathe easy, too: the brand also boasts of a revolutionary formula of polishes and treatments all free from the big three: formaldehyde, toluene and dibutyl phthalate (DBP), making the lacquers completely non-carcinogenic.

The gentle, non-toxic lacquers don't compromise quality for safety, either—true to its name, the polishes go on rich and smooth, and each of the 50-odd shades has its own cheeky, British-inspired name that's a delight to figure out (we're partial to La Moss, a gorgeous black-burgundy named after—who else?—Kate the Great, and the soon-to-be-released British Racing Green, a deep emerald shade hand-mixed by Nonie Creme herself for the Vena Cava runways.). Bloody good on you, mate!

Grab your own slice of butter LONDON at P600 a pop at Basement Salon, Emphasis Salon, Henri Calayag Salon, Kérastase Institute by Salon ESA, Nail Spa, Tinette & Co., Toni & Guy Salon and MIX.

See the Salons & Spas Directory for details.

—Eunice Lucero, Beauty Editor
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