Maine Mendoza is making history once more with MAC Cosmetics. She’s the first celebrity ambassador of the Studio Fix line in the Philippines, representing the brand’s diverse range of complexion products.
"The main reason we chose her [as an ambassador] is we wanted someone to represent Filipina beauty. It’s similar to the reason [why] we chose her for #MACMaker last year," says brand manager Gay Lao Chen. "This has never been done before in the Philippines so it’s a big moment."
Gay adds that Maine’s Studio Fix shade, NC35, is the best-selling shade in the country, which makes her all the more fitting for the job. "What I love about Studio Fix is it really matches my skin tone. It lasts all day, too," explains Maine. As part of the campaign, the TV host's photos will also be displayed in MAC stores nationwide!
There have been very few celebrity faces of MAC, which typically features models in their campaigns. Aside from Maine, one of their other ambassadors is Chinese musician Lay Zhang from the K-pop boy group EXO, who is the main endorser of the same product product line in China.