Gone are the days when international content creators dominated the beauty scene. Our local beauty bloggers are stepping up their game, providing us with no shortage of Filipina-specific content in our feeds. That said, if you feel like your following list needs more of that local spice, you've come to the right place. We asked you, Preview girls, about your go-to beauty gurus—and below, we list the top-mentioned names plus some of our personal picks:
1. Raiza Contawi
This beauty blogger's striking resemblance to former 2NE1 member CL will make you do a double take, but it's her makeup skills and honest reviews that will have you subscribing to her channel. In fact, Raiza's viewers value her opinion so much that they wait to hear her thoughts on a trendy product before trying it. So if you're looking for a mix of basic how-tos, celebrity makeup tutorials, and new products to check out, give her channel a watch.
2. Penelope Pop
Penelope Pop is the brainchild of art teacher and illustrator Winnie Wong. This channel is not only a vlog channel but also a documentation and a guide to mindful living. Her How to Be Basic series, for one, aims to encourage people to start hoarding less; while her Self-Care Diaries covers the basics of beauty that both beginners and those looking into living more sustainably should check out.
If you want to try a product but are unsure about how it'll look on your morena complexion, let this channel be your guide. Johnrey's swatch videos and guides specifically address the lack of makeup content for tan skin in the Philippines, made even more interesting by the YouTuber's sense of humor and unapologetic approach to beauty.
4. Albert Kurniawan
Manila-based Indonesian celebrity makeup artist Albert Kurniawan's masterclasses are no easy feat to book, because obviously, everyone wants to catch tips from the person who glams up Heart Evangelista and Kim Chiu. Thankfully, he now has a YouTube channel, so you can cop his tricks from the comfort of your own home. From in-depth tutorials with his celebrity clients to videos about his personal favorites, Albert provides the pro makeup tips you need to improve your beauty skills.
5. Kryz Uy
Whether you're a beauty beginner or an informed consumer, Kryz's YouTube channel has the well-rounded content a beauty enthusiast will love. Her makeup tutorials are the perfect beginner's guides to experimenting with color, and her favorite videos are the monthly product edits that we always look forward to. She also films fitness and wellness videos because, after all, self-care should start from the inside!
6. Aryanna Epperson
In the era of 30-minute makeup tutorials, Aryanna Epperson is on a league of her own. The young beauty vlogger creates one-minute makeup tutorials on Instagram, where she demonstrates a wide range of wearable and insanely creative looks. Her content is perfect for when you want to be guided through a makeup look in half the usual time!
@guy.skin is stylist JL Crespo's outlet for his skincare addiction. He posts some of the most gorgeously-lit product shots we've seen on this side of local Instagram with the informative reviews to match! Give him a follow if you're into skincare and want to know both the trendy and under-the-radar brands that are worth a try.