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L'oreal Paris: Official Beauty Partner Of Pfw Holiday 2011

A preview of the beauty looks to come in this season's fashion week.
L'oreal Paris: Official Beauty Partner Of Pfw Holiday 2011 A preview of the beauty looks to come in this season's fashion week.

After more than a decade since its birth, Philippine Fashion Week is getting a much needed boost this year teaming up with L’Oreal Paris as the official beauty partner. They're set to provide the makeup and hair styles for some 101 designers spread throughout 25 shows, and the brand's former Chief Makeup Artist Jigs Mayuga is back for this project.

This year’s holiday show promises to deliver a global approach to beauty, showcasing hot trends and expert technique that will elevating Philippine Fashion Week into international standards. A true merger of fashion and beauty, Jigs has personally been working with each designer to streamline the entire look of each collection, making sure the beauty component adds another dimension to the entire feel of the show.  For the official press conference sealing the partnership, the L’Oreal team presented a preview of five looks we can expect from the May 8-15 shows.

Click on the next page to see what the L'Oreal team has in store for Sassa Jimenez's collection.