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L'oreal Brings Cannes To Manila

L'Oréal Paris Philippines takes the French sophistication of Cannes Film Festival to this year's French Film Festival.
L'oreal Brings Cannes To Manila L'Oréal Paris Philippines takes the French sophistication of Cannes Film Festival to this year's French Film Festival.

Beauty and film have always been tied together since the humble beginnings of silent movies to the onset of the "talkies." Actress Clara Bow from the 1920s inspired women to paint their puckers in a dark hue and pair it with dark eyes. During the 1940s, the softly-sculpted cheekbones of Ingrid Bergman from Casablanca captivated audiences. And who could forget Audrey Hepburn's iconic full brows and doe eyes in the 1961 hit Breakfast at Tiffany'sSlumdog Millionaire's Freida Pinto's warm, glowing caramel skin and high cheekbones enchanted people as well, ushering in a new trend for natural Asian beauty.

For the past 16 years L'Oréal Paris has been in partnership with the prestigious Cannes Film Festival in celebrating the artistry of cinema and beauty, and L'Oréal Paris Philippines takes the French sophistication of Cannes Film Festival in this year's French Film Festival held last June 6.

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The Annual French Film Festival fires up the passion for cinematography of both France and the Philippines. The Greenbelt 5 Adora steps were covered in luxe red carpet, immediately transforming the evening into an elegant black-tie affair. Diplomats from the French Embassy, thespians from local theater, and stylish celebrities dressed in couture and floor-length creations graced the Gala Night. 

Guests were treated to overflowing champagne and hors d'oeuvres while they waited for the screening of the French Festival opening film, Belgian-French comedy Le Prenom. French ambassador to the Philippines Gilles Garachon gave the welcome remarks.

It was a wonderful night of glamour, a dedication to cinematic artistry, and a celebration of French and Philippine friendship.