More than a month ago, the city skyline erupted with color and our ears rang with the explosion of fireworks. Champagne and queso de bola ran aplenty, and family gatherings filled our planners. Broken ties were mended, and New Years’ Resolutions were set. And then, in the blink of an eye, we were back to our day-to-day lives. Picking up right where 2010 left off, the first few weeks of 2011 have indeed been busy for many of us. Exams, presentations, and yes, that infamous 2011 flu, have kept all of us on our toes.
In anticipation of this happy craziness, Neutrogena® made sure to usher in the New Year looking good, and more importantly, feeling good. In December 2010, the Neutrogena® Start the Year Light campaign encouraged Filipina women to start 2011 with their best, most radiant selves, so that they feel empowered and inspired to make the most out of the New Year.
This campaign was launched in tandem with the re-introduction of Neutrogena® Fine Fairness®, a seven-product range that promises radiant skin that lasts. Fine Fairness® works from the inside out, and offers eight different benefits that work synergistically to give you the fair and glowing skin you have always wanted. At the forefront of this campaign were the eight Fine Fairness® Ambassadors: beauty icons, Solenn Heussaff, Isabel Roces, Patty Laurel, and Georgia Schulze-del Rosario, as well as beauty bloggers, Phoebe Ann Ramos, Earth Rullan, Jane Kingsu-Cheng, and Hannah Villasis. After a two-weekend Fine Fairness® getaway, the eight Ambassadors learned how to block and prevent negativity, protect and shield themselves from bad vibes, and restore, calm, lighten, and renew their inner auras—everything they need to start 2011 glowing from the inside out.
Chosen to represent Neutrogena® because of their confidence and admirable accomplishments, these eight wonder women have indeed lived up to their promises to start their years light. Neutrogena® caught up with the Fine Fairness ambassadors and asked them how they have been staying light.
A retired CPA at the age of 23, Hannah underwent a two-day detox program she had always promised to do. Gorgeous mother and Forever 21 marketing manager, Jane Kingsu-Cheng, gave her house a good clean so that she and her family could come home relaxed and comfortable. The apple of showbiz’s eye, Solenn Heussaff, has been making a conscious effort to maintain her finesse despite her hectic schedule. Shuttling between hosting stints and teaching her kindergarteners, Patty Laurel has committed to living a proactive life. This means yoga, pilates, mind-nourishing books, and investing time and effort into friendships. Good job, ladies!
Feeling good has indeed been on the priority lists of these women, and Neutrogena® has been with them all the way. “I love the Fine Fairness® Serum that I put on at night,” Hannah tells us, “when I wake up in the morning, my face always feels like a baby’s.” Jane, on the other hand, gushed about the relaxing effects of the Fine Fairness® Mask, “Of all the masks I’ve tried, this has the most [Essence] in it. Neutrogena® Fine Fairness® makes sure that we have more than enough to keep our skin smooth and radiant. I feel that I am well taken-care of.” Like Jane, Solenn and Patty are giddy just thinking about the Mask. “It’s the perfect pick-me-upper after a long stressful day,” says Patty. Solenn also swears by the soothing effects of the Fine Fairness® Mask after long hours of work.
The past month and a half has only been the tip of the iceberg for 2011. Imagine what the next 10 months have in store for us. Despite the busyness and hair-raising excitement that 2011 will bring, it is of utmost importance that we stay on-track with our plans for self-improvement and goals for success. Driven, confident, and ready for anything, you deserve nothing less than to be complemented by radiant skin.
Give yourself that healthy beautiful glow with Neutrogena® Fine Fairness®. Let the HealthyWhite ComplexTM technology of Fine Fairness® work its wonders on you so that your skin can be at its most radiant throughout the entire year. But more importantly, keep your inner self glowing as well. Though stress may occasionally rock the boat, keep your inner peace in check by taking time out to be thankful and to dream. Stay positive to ward off any negativity, because the happiness that radiates from within is what will help you glow on the outside.
We have got almost two months down for 2011, and we have 10 more to go. Kudos to all the amazing women out there who have started their New Year light. As we move forward with 2011, let us take it upon ourselves to keep the radiance glowing and make the rest of 2011 light as well. The lights of New Year’s Eve may have passed, but with Fine Fairness®, that beautiful glow that incredible women give off is bound to last the entire year.