The beauty industry has been thriving so much these past few years. In a short span of time, we've seen the rise of a lot of independent brands. Now people have more choices f0r their everyday beauty fix. But with more brands in the market, it also means the industry is just getting more competitive. The same products just won't cut it anymore.
Beauty companies are really stepping their games and have come out with products that can make them stand out from the rest. Even drugstore brands now are releasing products that have unique benefit propositions.
New makeup products these days can range from gimmicky to truly innovative. While stuff like rainbow highlighters and the like are cute, they're not practical. But, fortunately, we've found some real gems that will impress you with their new take on beauty. Check them out:
1. Careline Stain Gloss
Upon first seeing this product, you’ll probably think that it’s a sampler that’s been through a lot. But you’ll soon realize that the stain on the doe-foot applicator is actually intentional. It’s not just a result of putting clear gloss on top of a lipstick. The idea behind this product is to give you a glossy tinted effect on your lips. The gloss itself is clear and has no glitter flex whatsoever. It’s just like a moisturizing glaze over your lips with the tint subtly adding more pigment to your lips the more coats you apply. But even when the gloss eventually does fade throughout the day, you’ll be left with a beautiful lip stain. It’s not sticky at all and it has a faint vanilla scent you’ll love.
CARELINE Stain Gloss, P125, Beauty Beat
2. Benefit Brow Contour
Do you remember that chubby click pen you used to have in high school that had 5 different colors in one? This is kind of like that but for adults. Just as that pen was a convenient school supply to always have in your pencil case, this makeup product will also be a great addition to your makeup arsenal. Benefit’s Brow Contour contains a medium colored automatic eyebrow pencil for filling in the front and middle part of your eyebrows, a darker shade for the tail, a matte highlight shade for you brow bone, and an edge definer for more defined brows. It’s easy to see why it’s so ideal to take with you when you travel because it’s 4 products rolled into one. Now, you don’t have to carry different, bulky packaging to get your best brow.
BENEFIT Brow Contour, Php 2250, Zalora
3. Em Cosmetics Serum Blush
If you've been watching YouTube ever since the OG makeup gurus like Kandee Johnson and MakeupGeek started, then you definitely know who Michelle Phan is. Even though she left her post as the unofficial queen of YouTube beauty a few years ago, she is still very much part of the community. This time around, she's the one behind the products. She officially relaunched her company Em Cosmetics after purchasing the rights from L'Oreal. Since then, she's come out with lip and brow products, eyeliners, and her latest one: a blush serum. It's a unique combination of skincare and makeup. Michelle is always coming up with new things to bring to the beauty scene and she definitely knocked it out of the park with this. It's gives an incredible dewy flush to the skin and layers great with other products like foundation and highlighter.
EM COSMETICS Color Drops Serum Blush, around P1300, emcosmetics.com
You can also try:
But of course, Em Cosmetics is only available on their international website so if you can't wait a long time for your package to arrive or you're not planning an overseas trip any time soon, you can try this other option that's available locally. The Perricone MD is also a makeup brand that's known to incorporate skincare with its products. They might have different finishes but it's a skin-caring option too!
PERRICONE MD No Makeup Blush, P1850, Rustan's
4. Shu Uemura Eyelash Curler
Shu Uemura's eyelash curler is perfect for those who have difficulty using the traditionally-shaped ones available in the market. Its smaller frame and curvature makes it easier to be more precise with your lashes. You can easily curl from root to tips with this handy tool.
SHU UEMURA New Generation Eyelash S Curler, P1300, Sephora.ph
6. Shiseido Synchro Skin Self-Refreshing Foundation
Shiseido's products are always ahead of their time. They're just one of the most trusted names in the business and when they come out with a product using a new technology, then best believe it's gonna be a good. The new foundation they just released is formulated with what they've dubbed as ActiveForce technology that synchronizes with skin and self-refreshes for a flawless base that lasts all day. It basically moves with your skin so you don't have to worry about creasing or product build-up.
SHISEIDO Synchro Skin Self-Refreshing Foundation, P3000, Uptown Mall