Celebrating their two year anniversary just last November 2010, natural-based personal care brand Human Nature is looking forward to yet another milestone this April – becoming the first local brand to retail in Beauty Bar. With their brand carrying products to cleanse and pamper literally head to foot, Human Nature now also ventures into the land of colored cosmetics.
Dubbed Love Minerals, the lipsticks, blushes, foundations and eye palettes are all produced locally with natural ingredients and free from talc, mineral oil, silicone, artificial dyes, fragrance, glycols, nano-particles, alcohol and carmine. Presented in a slew of earthy tones, most notable in the line is the Passion Fruit Hydrating Mineral Lipstick with 100% of the proceeds from the sales going to a passion fruit seed oil processing facility in Gawad Kalinga's Pueblo Antonio community in Davao. Counting People for Ethical Treatment of Animals (PETA) as a big supporter, they are also the first Filipino cosmetic brand to be certified cruelty-free.
Human Nature’s debut at Beauty Bar, displayed side-by-side with international industry favorites such as Smashbox, Burt’s Bees and Philosophy shows us that, as Human Nature co-founder Dylan Wilk said it best, “made in the Philippines means world class.”
Human Nature will be available in Beauty Bar stores across the metro starting April 1, 2011.