I've always known the consequences of coloring my hair, especially bleaching it. I knew that it would become dry and frizzy from all the damage, so I was prepared to pile on the hair masks and serums before leaving the salon. What I wasn't ready for, however, was the work that goes into controlling how the color fades.
Since my hair is an ashy shade of brown, it could easily develop a rusty tone if I don't take care of it properly—and like you, I wasn't really up for having brassy-colored tresses. Luckily, my colorist Rose Velasco of JuRo Salon Exclusif taught me everything I needed to know before leaving her swivel chair. Her tips have definitely been working so far, so keep scrolling if you want similar results!

How to Prevent Brassy Hair Color
1. Choose a neutral-toned dye.
How your hair color will look overtime largely depends on the initial shade you choose. A safe bet would be a neutral- or cool-toned color like ash brown, since it naturally has no hint of brassiness and would most likely fade into a more flattering color. L'Oréal's Maji Fashion line, for example, has a full range of neutral-toned shades that won't turn brassy on Asian hair.
2. Tone the color with your hair care.
As your hair color fades, it could eventually change to a shade you least expect. To make sure it won't end up being a brassy one, however, use hair care products that will tone the hue as you go. If your hair is bleached like mine, opt for purple shampoos and conditioners that'll incorporate cool tones into your strands at every use.

TRESEMME Blonde Brilliance Shampoo, P249, Lazada; Blonde Brilliance Conditioner, P249, Lazada
3. Don't forget to treat your hair.
Any hair color looks more flattering when your tresses are smooth and shiny. Unfortunately, since bleaching my hair, it no longer looked as healthy as it did before. To remedy this, I've been using strengthening and bond-building treatments twice a week to repair my strands and nurse them back to life. Getting treatments at the salon helps as well if you have the time!

OLAPLEX No.3 Hair Perfector, P2330, Sephora.ph; L'OREAL Smartbond Strengthening Treatment, price unavailable, JuRo Salon Exclusif
4. Don't wash it too often.
Dye fades every time you wash your hair, so limiting its contact with water helps keep the color for longer. Given our humid weather, shampooing once every two days is the most manageable especially if you have an oily scalp or are prone to dandruff like me. That said, if you don't have a problematic scalp, shampooing twice a week is the best option for maintaining color.
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