Swedish retail giant, H&M, is finally launching its beauty line in the Philippines! Get your hands on the highly anticipated collection of beauty products including makeup, body and hair care, and beauty tools.
“We are excited to finally bring this concept to our Filipino shoppers," says Fredrik Famm, Country Manager of H&M Southeast Asia. "At H&M, we are proud to offer fashion and quality at the best price, in a sustainable way. This includes fashion for all with our ladies, kids, mens as well as sportswear and lingerie departments; fashion for your home with H&M Home; and now fashion for your face and body with H&M Beauty! This is a complete range with everything in it to create any look imaginable with colours and textures for a classic, natural or a high fashion aesthetic while maintaining affordability–H&M Beauty is for all.”
With this news, H&M becomes a one-stop shop catering to all your needs. Nail beauty looks with their curated line of eyeshadow palettes, hundreds of lipsticks and nail colors, plus a wide range of foundation and concealer shades. You can also expect fragrances, body care, and hair styling products, plus a complete selection of makeup and hair brushes—EVERYTHING, even toiletry bags.
Moreover, H&M extends its sustainable and eco-friendly vision to the makeup line as it features a Conscious range of Ecocert-approved products.
H&M is also dropping colorful and vibrant color hues this fall, putting emphasis on glowing skin that you can match with ultra-glossy nails and bold statement lip colors. “We’re excited that we can provide the colors, textures and tools to be as creative as possible with makeup. Jewelled shades such as sapphire blue and amethyst lilac are having a moment. Neutral tones can make a statement, too. Grey is a big color this autumn, as well as the browns and nudes we love," says Sara Wallander, Concept Designer at H&M Beauty.
The products will be launched first in H&M’s flagship store at SM Mega Fashion Hall on September 15 and will be later available in select H&M stores including Robinsons Place Manila, SM North Edsa, Festival Mall, Ayala Center Cebu, SM Mall of Asia, and Greenbelt 4.