Glossier is a millennial brand that has become the beauty kit staple of many women around the world. Known for its minimalist packaging, brow-enhancing products, and cult fave cleansers and lip balms, Glossier also has that knack in producing unique campaign ads when they launch a product.
Branching out to body care, Glossier launches its Body Hero line that consists of the Daily Oil Wash and the Daily Perfecting Cream duo, promising you dewy skin all over. The oil cleanser is formulated with a blend of seven nourishing oils such as coconut, meadowfoam, olive, soybean, sesame, grapeseed, and sunflower seed, and it froths into a lather to wash away all grime while keeping the skin hydrated and moisturized. It also has a neroli and orange blossom scent.
Meanwhile, Glossier claims the Perfecting Cream "does four things, fast: It immediately perfects and enhances the look of skin, tightens and smoothens its surface, increases its elasticity, and provides all-day hydration." It has a light, baby-fresh scent and contains tiny light-reflecting particles for an instantaneous dewy sheen that lasts.
More than the products, what further captured our attention about this recent launch was Glossier's campaign ads. Lensed by Peggy Sirota, Glossier pairs its Body Hero duo with real stripped down women of various body types and skin tones. But the roster is not just a group of ordinary women. In fact, they are successful people in their respective fields. This, therefore, hits two birds with one stone—celebrating body diversity and applauding the lady bosses who are leaving a mark in the society. As clinical research coordinator Mekdes Mersha puts it, this campaign "[lets her to] be [her] own body hero and [lets] women shine as they are."
Check them out below!
Mekdes Mersha, Clinical Research Coordinator at Mt. Sinai Hospital
Swin Cash, Olympic Gold medalist, Retired WNBA Champion, Sports Analyst and Director of Franchise Development NY Liberty
Tyler Haney, Outdoor Voices founder
Paloma Elsesser, Model