StyleBible Preview

Get Sassooned

Vidal Sassoon invited us to an afternoon of liberation.
Get Sassooned Vidal Sassoon invited us to an afternoon of liberation.

Following the debut of Bianca Gonzalez’s multi-colored bob, Vidal Sassoon once again celebrated the liberation of style. With a pop-up salon set up in the middle of Bonifacio High Street, selected consumers could walk in and turn their limp locks into edgy ‘dos with the help of Vidal Sassoon’s talented team of hair stylists. Surrounding the pop-up salon featured the works of architect Carlo Calma, with his graphic installation art, and sculptor Leeroy New, featuring the signature Vidal haircut, “An Army of Bobs”.

ADVERTISEMENT - CONTINUE READING BELOW

The pop-up salon

CONTINUE READING BELOW
Recommended Videos

"An Army of Bobs" by Leeroy New and Carlo Calma's Vidal Sassoon installation.

The day of liberation concluded with an interview featuring brand ambassador Bianca Gonzalez and her #GetSassooned experience, inviting everyone to do away with boring tresses and welcome the New Year with a completely new look!

ADVERTISEMENT - CONTINUE READING BELOW

What do you think? Is it time to #GetSassoned?