Following the debut of Bianca Gonzalez’s multi-colored bob, Vidal Sassoon once again celebrated the liberation of style. With a pop-up salon set up in the middle of Bonifacio High Street, selected consumers could walk in and turn their limp locks into edgy ‘dos with the help of Vidal Sassoon’s talented team of hair stylists. Surrounding the pop-up salon featured the works of architect Carlo Calma, with his graphic installation art, and sculptor Leeroy New, featuring the signature Vidal haircut, “An Army of Bobs”.
The pop-up salon
"An Army of Bobs" by Leeroy New and Carlo Calma's Vidal Sassoon installation.
The day of liberation concluded with an interview featuring brand ambassador Bianca Gonzalez and her #GetSassooned experience, inviting everyone to do away with boring tresses and welcome the New Year with a completely new look!
What do you think? Is it time to #GetSassoned?
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