Turns out, Gal Gadot wearing a full face of drugstore makeup for the Golden Globes was no accident. That's because yesterday, she was officially named the face of the Revlon's new Live Boldly campaign, marking it as her first major project with a beauty brand.
Live Boldly, as the phrase itself implies, is all about encouraging women all over the world to live an unapologetically empowered life. And who better to spread that message than Wonder Woman herself, right?
"[Gal]’s a worldwide symbol of feminine strength and beauty," Revlon global brand president Anne Talley tells WWD, "But she’s also a modern, multifaceted woman. She’s a strong advocate for women, recognized for using her voice and platform to encourage the entertainment industry to strive for fairness. We really see her embracing feminine power and what a woman can accomplish with their own special strength."
That's because on top of being a makeup enthusiast herself, the Israeli actress indeed isn't afraid to speak up about feminism. In fact, when asked if makeup had a place in the women's movement, Gal had a solid answer for WWD. "Anything that makes you feel more confident, more beautiful and better about yourself has to do with [feminism]," the actress says.
In the interview, she also touches on how misinterpreted the word feminism is in her own circle—"I have friends—girlfriends—who have careers and they’re mothers and they do it all, and they are afraid to say that they’re a feminist." And if you feel the same way, Gal explains, "Feminism is not about hating men or burning bras or fighting anyone. It’s about, first of all, equality, and it’s about freedom of choice and I think that in this world we should all be feminists and whoever is not is a sexist." She mentions that especially with the climate in Hollywood now, it's important for women to come together. "We’re in a beautiful moment and in a very interesting era for women. It truly feels like there’s this cultural change—shift—and I think that it’s necessary," she muses.
Watch Gal behind-the-scenes at her Revlon campaign below: