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Dove Launches Hair Care Line

The brand that gained popularity from its bath range now ventures into the hair market.
Dove Launches Hair Care Line The brand that gained popularity from its bath range now ventures into the hair market.

When you think Dove, you think Dove soap. While the brand has released variants and other formulations of bathtime products, they have all somehow related and remained true to the purity and simplicity that their star product became known for. 2012 however marks a major milestone for the beauty heavyweight as they announce an entire new line under their brand: Dove Hair.

At the forefront of the range are their four Dove Damage Therapy shampoos which act as remedies for the most common problems out there. Straight and Silky addresses dry and rough strands, Nourishing Oil works best on dull locks that need to regain lustre, Hair Fall Rescue reduces breakage for weakened tresses while Intense Repair promises nine times less split ends in as quick as three showers.

Together with the shampoos, an entire range of post-care products are also available in the local market. Conditioners for each variant give extra moisture after each wash working great with the Nourishing Oil Care Nutri-Oil Serum to an extra boost of shine, the Overnight Treatment works overtime to rebuild depleted proteins and the Treatment Mask provides intense weekly hydration to help mend environmental damage done on hair. And for the one we can't wait to try? The Dove Damage Therapy 2-Step Treatment that is targeted specifically for those who undergo frequent heat styling (Guilty!).

Will you be buying Dove Damage Therapy Hair Care? Let us know on Twitter, Facebook and Tumblr!

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