Dominique Cojuangco Reveals Her Effortless Makeup Routine
The fashion and beauty entrepreneur has a penchant for easy-to-use products by homegrown brands.

by Kyla Villena
Published on Nov 10, 2026
There is an air of effortlessness in the way Dominique Cojuangco Hearn carries herself, and her makeup routine is one of the things that clearly illustrate this.
The fashion and beauty entrepreneur recently shared on TikTok how she does her go-to look for when she wants to “feel cute without doing too much”—and it only comprises of nine products from mostly P-beauty brands.
Get the details of her fresh makeup look ahead!
Dominique starts her reel by saying she has “completely straight” lashes, but this could be addressed by the Shiseido Eyelash Curler. “This is the eyelash curler that somehow convinced my friends that I got a lash lift,” she shares. To maximize its curling effect, she takes it very close to the root until she feels a slight pinch on her eyelids. She adds, “There’s a huge difference when I use it and when I don’t.”
She follows this by grooming her brows with the GRWM Cosmetics Browlift Maxx. After using the gel, she further diffuses the product by brushing her brows with a spoolie, then wiping the strands back down just using her fingers.
Dominique does her lips next, lining them first with the chestnut brown shade, Rodeo, of the Sunnies Face Lip Tracer. She finds that this is best for “an everyday look.” With that said, her main lip product is the Lip Butter Balm by Summer Fridays, which provides instant hydration, moisture, and shine.
Moving onto the base, she applies three dots under each eye using the Strokes Spot Veil Corrector, then blends them with a brush. Layered on top is the Issy Fluid Flex Concealer, which she also applies around her nose and on its bridge, her forehead, her chin, and her brow bone. “I really like it,” she shares.
It’s not the only thing she likes from the Filipino brand. Dominique restores her skin’s hydration and melts the products together using their Bi-Phase Setting Mist. To add some color to her base, she applies the brand's Crème Flush Stick on her cheeks, and lightly on her nose, her forehead, and her chin. Purr is her shade of choice, a rosy taupe brown that gives her “a little bit of a bronzy effect.” She sprays the mist again to ensure a seamless blend.
As a final touch, Dominique tames her baby hair using the &honey Matomake Stick 4.0, a hairstyling stick shaped like a mascara. It’s best used to smooth flyaways and manage unruly strands, revealing a polished look with minimal effort.

Eyelash Curler, $29 (approx. P1800), SHISEIDO, shiseido.com

Browlift Maxx, P399, GRWM COSMETICS, grwmcosmetics.com.ph

Lip Tracer in Rodeo, P395, SUNNIES FACE, ph.sunniesface.com

Lip Butter Balm, $20.40 (approx. P1300), SUMMER FRIDAYS, summerfridays.com

Spot Veil Concealer, P528, STROKES, strokes.ph

Fluid Flex Concealer in NL2, P499, ISSY, lazada.com.ph

Bi-Phase Setting Mist, P499, ISSY, lazada.com.ph

Crème Flush Stick in Purr, P449, ISSY, lazada.com.ph

Matomake Stick 4.0, P900, &HONEY, tokyoplusbeauty.com
photos to expand

Kyla Villena loves a good lip gloss and a trip to the art gallery. She is Preview's beauty girl, who doubles as a self-proclaimed motivational speaker.