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10 Cruelty-Free Local Beauty Brands and What to Shop from Them

Been thinking of going cruelty-free?
10 Cruelty-Free Local Beauty Brands and What to Shop from Them
IMAGE Brands
ILLUSTRATOR Jico Joson
Been thinking of going cruelty-free?

In April, The Humane Society of United States uploaded a docu-style short film titled Save Ralph. The video quickly wen viral, as it brought attention to the horrors of animal testing using the character Ralph, a bunny who has sustained multiple injuries in his "job." With over 11 million views on YouTube, the film sprung a worldwide animal rights movement, making the demand for cruelty-free products become greater than ever. (Click here for a comprehensive guide to CF shopping!)

Fortunately, these aren't difficult to find locally. A ton of Filipino beauty brands have taken the initiative to be free of animal testing, long before the now-popular short film was even shared. If you've been thinking about supporting this cause, keep reading to see a list of 10 cruelty-free beauty brands and their must-have products. 

Cruelty-Free Beauty Brands in the Philippines

1. Human Nature

Human Nature became the first cosmetics brand in the Philippines to receive a People for the Ethical Treatment of Animals’ Cruelty Free seal of approval. Beyond being cruelty-free, this brand also advocates sustainability as they source some of their product materials from low-income communities. They have a wide range of affordable yet good quality products, but our favorite is their multi-tasking Sunflower Beauty Oil, which can be used to moisturize your face, body, and hair!

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human nature cruelty free
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Sunflower Beauty Oil, P299.75, HUMAN NATURE, Lazada

2. Colourette Cosmetics

Colourette has become the go-to for many Filipinas because of their multi-use products that come in a wide range of shades. However, don’t forget this loved local beauty brand is cruelty-free as well! Although they're known for their Colourtints, the brand's Coloursnaps is a must-have not only for its blendability and vibrancy, but with how easy it is to bring with you wherever!

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colourette cruelty free
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Coloursnaps, P299, COLOURETTE, Lazada

3. Ever Bilena

Ever Bilena has been around since the 1980s, but that never stopped the brand from keeping up with the latest beauty trends. For instance, their Advance Glow Out Highlighter has a pigmented and long-lasting formula that can give a gorgeous and long-lasting glow. Of course, no animals were harmed in its production like the rest of Ever Bilena's products!

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ever bilena cruelty free
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Advance Glow Out Highlighter, P220, EVER BILENA, Lazada

4. Happy Skin

Aside from being cruelty-free, Happy Skin's products are also famous for having good-to-skin ingredients. So if you love using makeup that come with skincare benefits, then this is the local cruelty-free brand for you. Not sure where to start? Their Shut Up & Kiss Me Moisturizing Matte Lippie is a classic best-seller that'll give you impressive color payoff without drying out your pout.

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happy skin cruelty free
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Shut Up & Kiss Me Moisturizing Matte Lippie, P649, HAPPY SKIN, Shopee

5. Pili Ani

Pili Ani uses locally-sourced natural Pili and Elemi oils as an active ingredient for all of their products. Moreover, all their skincare, makeup, and wellness products are cruelty-free and vegan! If you want to try their signature blend, we recommend their Ageless Concentrate, a lightweight serum with firming, smoothening, and hydrating benefits. 

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pili ani cruelty free
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Ageless Concentrate, P2700, PILI ANI, Lazada

6. Ellana Cosmetics

This Filipino brand is famed for practicing sustainable beauty through the use of paper packaging and refillable jars. But other than being having eco-friendly efforts, their products are also cruelty-free, vegan, and pregnancy-safe. One of our many favorites from the brand is their Loose Mineral SkinShield Foundation, a buildable and waterproof foundation that naturally evens out your skin tone and controls excess sebum.

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ellana cosmetics cruelty free
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Loose Mineral SkinShield Foundation Jar, P798, ELLANA, Lazada

7. Issy & Co.

Issy & Co.'s slogan is "beauty made easy", and we couldn’t possibly agree more. Their products are paraben-free, cruelty-free, and loved by Filipino beauty junkies for their practicality and wearability. Not sure what to shop from them? Try their Creme Blush for a natural-looking flush!

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issy and co cruelty free
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Creme Blush, P349, ISSY & CO., Shopee

8. VMV Hpoallergenics

Founded and headed by a Filipina, VMV Hypoallergenics offers products that are considered safe and gentle based on peer-reviewed and evidence-based clinical studies. Despite their meticulous testing procedures, however, their products are never tested on animals! If you have yet try their range, check out their Hydra Balance Smart Moisturizer, a fragrance-free and non-comedogenic product that leaves your skin feeling soft but not too oily.

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vmv hypoallergenics cruelty free
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Hydra Balance Smart Moisturizer, P1100, VMV HYPOALLERGENICS, Lazada

9. In Her Element

Founded by beauty blogger Liz Lanuzo, In Her Element aims to offer user-friendly and effective skincare products. The brand prides itself on testing their products themselves to ensure efficacy without compromising ethical production. One standout product worth adding to your routine is the Petal Skin Rose Clay Mask, a wash-off product that can exfoliate and brighten your skin with glycolic acid, kaolin clay, rose distillate.

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in her element cruelty free
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Petal Skin Rose Clay Mask, P875, IN HER ELEMENT, Lazada

10. Strokes Beauty Lab

Prior to officially launching the cruely-free makeup brand Strokes Beauty Lab in 2020, Strokes was already known for their brow microblading and lash services. Given that background, it shouldn't come as a surprise that this brand is known for their high-grade and innovative eyebrow products, specifically their Microblade Pen Perfector.

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strokes beauty labcruelty free
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Microblade Pen Perfector, P498, STROKES BEAUTY LAB, Lazada

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