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Clinique's New Ddml+

The cult favorite just got a makeover.
Clinique's New Ddml+ The cult favorite just got a makeover.

The perennial favorite of women (one bottle is sold every 4.87 seconds globally), Clinique Dramatically Different Moisturizing Lotion just got a facelift. It had taken six and a half years to come up with the formula; now, why would they even touch it if it's already good? They've been often asked this question: If it's not broken, why fix it?  Janet Pardo, Clinique's Vice President of Global Development explains that they wanted to modernize their products because over time, the environment and the needs of the cosumers have changed.



The new formula has the same consistency as the first one we fell in love with: light yet nourishing on the skin. A small amount when dabbed onto skin feels almost like an air of freshness and morning dew enveloping the surface of your skin. It still has the goodness of the original classic with great add-ons that will quench dry, parched skin: hyaluronic acid, urea and glycerin. The three ingredients are all famous for their amazing hydrating properties. If you're worried that the DDML+'s new formula might cause allergic reactions on sensitive skin, the Clinique team guarantees that it was designed to be 100% allergy-tested.

During the six and a half years of research and development, had there been a single person who got allergies after using the lotion, the formula would have been back to the drawing board. It's the main reason why it took so long for it to arrive—they made it perfect.

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Clinique Dramatically Different Moisturizing Lotion+, P1900/125ml; P800/80ml, Rustan's (Available August 2013)

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